Superbrands choice of corset

Yeah.. Yeah~

you heard it 

over & over again..

PREMIUM BEAUTIFUL is a SUPERBRANDS product

So what? 

Why so special about it?

So listen here..

there are HUGE thing behind it

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Superbrands background

Established in 1994, Superbrands is the world’s largest independent arbiter of branding. It identifies and pays tribute to exceptional brands by recognising, rewarding and reinforcing leading brands from all over the world. 

Superbrands has launched programmes in over 88 countries including all the key global markets. These programmes aim to identify those brands that are performing above and beyond others within the market.
The aim of the Superbrands organisation is to raise the awareness of and promote the discipline of branding, as well as to celebrate the success of leading international and local brands.
Premium Beautiful Corset was voted by 1500 consumers as Malaysia’s favorite brand for corset in an independent survey conducted by The Nielsen Company. Premium Beautiful was selected because it was instantly recognizable and it offers customers significant result on health & beauty advantages and benefits over its competitors.

How to get Superbrands recognition?

Participation in Superbrands programmes is strictly by invitation only. Eligible brands are identified by an independent consumer survey or evaluated by an expert panel of marketing, advertising and branding professionals.

Superbrands logo

Brands that achieve Superbrands status and become members of Superbrands are entitled to use the Superbrands award logo on their packaging and in their advertising to show customers that they have achieved this recognition for their branding excellence.

Selection of Superbrands

 Selection of all Superbrands happens at two levels for selecting the Superbrands which involves both a consumer feedback mechanism as well as that of an expert panel. (Also known as the Brand Council).

The perceptions of the Consumers and Expert Panels views will be sought on the following criteria in relation to individual brands:-
1.    Quality: does the brand stand for quality products or services.
2.    Reliability: can the brand be trusted to consistently deliver on its promise.
3.    Distinction: Is it well known in its field and is it unique to competitors.

Premium Beautiful was selected because it is able to demonstrate the three key brand attributes, which are quality, trust and distinction. 

A comprehensive market research study is carried out amongst 550 brands in the region in order to asses the strength of the brand as perceived by the consumer.  The top performing brands from the council study and expert panel of eminent business, marketing professionals and enterpreneurs is then forwarded to the consumers. The ratings from the consumer research (conducted by TNS RMS) and the Brand Council are then merged to create the consolidated list of Superbrands.

Consumers look at brands from a layman's point of view. In that, he or she does not understand the technicalities pertaining to branding. An expert panel with a business orientated view would perceive the same brand somewhat differently. The approach being adopted by Superbrands therefore integrates consumer insights and an expert panel view through a two-step approach.

Consumer's Perception Towards Superbrands

In the recent survey conducted by The Nielsen Company to investigate what Malaysia's consumer felt about Superbrands, respondents demonstrated even stronger positive perceptions towards Superbrands*.

• High Awareness : 77% of consumers were aware of Superbrands (increased from 70%)

• Good Reputation : 73% of consumers think that brands associated with Superbrands have a good reputation (increased from 60%)

• Quality Products : 63% of consumers think that the brand must be a better quality brand compared to other brands in the same category. (new)

• Consumer Confidence : Almost 60% of consumers feel more confident about buying the product/service associated with Superbrands. (increased from almost 50%)

• Purchasing Power : 84% of consumers are much more likely or more likely to buy a Superbrand. (Increased from 80%)

• Recommendation : 76% of consumers are much  more or more likely to recommend a Superbrand to friends and family. (increased from 74%)

• Brand Trust : 60% of consumers think Superbrands are trustworthy brands. (increased from 51%)

• Try New Products : 81% of consumers are more likely to try a new product if the brand is assocated with Superbrands. (new)

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If you are looking for a corset, Premium Beautiful is the best choice. 

It is proven to the best corset in Malaysia by international party.

Regards,

- anith -